Marketing Philosophy: Principles That Turn Customers into Champions
Learn what a marketing philosophy is, why it matters, and how to build a customer-focused, ethical, and results-driven approach that grows your brand and builds lasting loyalty.
Learn what a marketing philosophy is, why it matters, and how to build a customer-focused, ethical, and results-driven approach that grows your brand and builds lasting loyalty.
This article deals with the strategic information system. In recent times, the principles of strategic management are being applied to
The strategic manager has as its responsibility the formulation and Strategy Implementation. However, the success of the strategy depends, to a
This article addresses the relationship between an organisation’s culture, leadership and rewards. The article highlights how an organisation’s strategy
Management control ensures the human physical and technological resources are allocated and utilised to achieve the overall purpose of the
This article is important in view of the various shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses
INTRODUCTION This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set
This article deals with strategy implementation and execution which means that translating a decision into action is essentially an administrative task.
This article talks about the different types of strategy that are in use in various organisations for different organisational challenges
This article deals with strategy formulation, particularly, the essential elements that are involved in the formulation of strategy. It discusses
This article talks about strategic planning in an organisation. This was devised by corporate leaders to implement strategies that will
This article deals with strategic choice. This implies that there are many alternating or array of strategies from which the