Business-level competition occupies a central place in strategic management and competitive analysis. While corporate-level strategy addresses which industries or markets […]
Corporate-level strategy sits at the apex of strategic management. It defines the scope, direction, and boundaries of an entire organization,
Learn what a marketing philosophy is, why it matters, and how to build a customer-focused, ethical, and results-driven approach that grows your brand and builds lasting loyalty.
The business market consists of organizations that buy goods and services to produce other goods and services, to resell
The factors affecting the market for business products are: (i) the number of potential business users; (i ) their purchasing
Business market demand shapes B2B strategy: learn its derived, inelastic, fluctuating, and well-informed nature to optimise pricing, forecasting, and supply-chain decisions.
The business market consists of all business users, organizations that buy goods and services for one of the following purposes:
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article.
Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving and they are approached
The buying behavior of ultimate consumers can be examined using a five- part model: the buying-decision process, information, social
Often the situations in which we find ourselves play a large part in determining how we behave. Students, for example,
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection
