Fundamentals of Marketing

INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention, […]

Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all

This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see

This article examines three theories of business. There are a good number of theories in Business ethics, but here

National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is