Fundamentals of Marketing

THE PRODUCT-DEVELOPMENT PROCESS

 The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential…

4 years ago

PRODUCT DEVELOPMENT OBJECTIVES

 It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development…

4 years ago

NEW PRODUCT DEVELOPMENT

 INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention,…

4 years ago

PRODUCT CLASSIFICATION

 Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all…

4 years ago

Fundamental Product Concepts

This article introduces you to fundamental product concepts, beginning with a broad definition of "product". After this, we will see…

4 years ago

Theories of Business Ethics

 This article examines three theories of business. There are a good number of theories in Business ethics, but here we…

4 years ago

Ethical Issues in Business

 National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is imperative…

4 years ago

4 Key Characteristics of Business Market Demand (and What They Mean for Marketers)

Business market demand shapes B2B strategy: learn its derived, inelastic, fluctuating, and well-informed nature to optimise pricing, forecasting, and supply-chain…

4 years ago

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