In an increasingly complex and competitive business environment, the capacity to define clear, actionable objectives is a critical determinant of…
Business-level competition occupies a central place in strategic management and competitive analysis. While corporate-level strategy addresses which industries or markets…
Corporate-level strategy sits at the apex of strategic management. It defines the scope, direction, and boundaries of an entire organization,…
In competitive strategy and industry analysis, few frameworks have achieved the same level of recognition and longevity as Michael E.…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
IntroductionWe are in the age and times of "here" and "now"; Individuals and organizations seem to be in a hurry…
Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of the…
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,…
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