Setting Smart Objectives in Business: A Structured Approach to Strategic Success
In an increasingly complex and competitive business environment, the capacity to define clear, actionable objectives is a critical determinant of […]
Fundamentals of Marketing
Understanding Business-Level Competition: Strategies, Dynamics, and Organizational Implications
Business-level competition occupies a central place in strategic management and competitive analysis. While corporate-level strategy addresses which industries or markets
Corporate-Level Strategy: Foundations, Frameworks, and Practical Implications
Corporate-level strategy sits at the apex of strategic management. It defines the scope, direction, and boundaries of an entire organization,
Porter’s Five Forces primer
In competitive strategy and industry analysis, few frameworks have achieved the same level of recognition and longevity as Michael E.
Fundamentals of Marketing
Guerrilla Marketing
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a
Fundamentals of Marketing
Fundamentals of Online Marketing
Introduction We are in the age and times of “here” and “now”; Individuals and organizations seem to be in a
Fundamentals of Marketing
Sports Marketing
Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of
Fundamentals of Marketing
MARKETING OF SERVICES
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service
Fundamentals of Marketing
EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and
Fundamentals of Marketing
Price and Pricing Decisions
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,
Fundamentals of Marketing
THE PRODUCT-DEVELOPMENT PROCESS
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential
Fundamentals of Marketing
PRODUCT DEVELOPMENT OBJECTIVES
It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development