In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service […]

Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and

In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,

The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential

It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development

INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention,

Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all

This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see

This article examines three theories of business. There are a good number of theories in Business ethics, but here

National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is