NEW PRODUCT DEVELOPMENT
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention, […]
Fundamentals of Marketing
Fundamentals of Marketing
PRODUCT CLASSIFICATION
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all
Fundamentals of Marketing
Fundamental Product Concepts
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
Fundamentals of Marketing
Theories of Business Ethics
This article examines three theories of business. There are a good number of theories in Business ethics, but here
Fundamentals of Marketing
Ethical Issues in Business
National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is
Strategic Management
INFORMATION TECHNOLOGY MANAGEMENT STRATEGIES
This article deals with the strategic information system. In recent times, the principles of strategic management are being applied to
Strategic Management
Strategy Implementation: ORGANISATION’S RESPONSE, INNOVATION AND POLITICS
The strategic manager has as its responsibility the formulation and Strategy Implementation. However, the success of the strategy depends, to a
Strategic Management
ORGANISATIONAL CULTURE, LEADERSHIP AND REWARDS
This article addresses the relationship between an organisation’s culture, leadership and rewards. The article highlights how an organisation’s strategy
Strategic Management
Management Control Contents
Management control ensures the human physical and technological resources are allocated and utilised to achieve the overall purpose of the
Strategic Management
STRATEGY EVALUATION USING OTHER TECHNIQUES
This article is important in view of the various shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses
Strategic Management
STRATEGY EVALUATION
INTRODUCTION This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set
Strategic Management
STRATEGY IMPLEMENTATION AND EXECUTION
This article deals with strategy implementation and execution which means that translating a decision into action is essentially an administrative task.