PERFORMANCE APPRAISAL
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance […]
Industrial Psychology
Industrial Psychology
LEARNING AND TRAINING
INTRODUCTION Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in
Industrial Psychology
Meaning of Industrial and Organizational Psychology
INTRODUCTION Industrial Psychology as a sub-field of Psychology dated to the work of some notable writers such as Hugo Munsterberg,
Industrial Psychology
The Concept of Staffing
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other
Fundamentals of Marketing
Guerrilla Marketing
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a
Fundamentals of Marketing
Fundamentals of Online Marketing
Introduction We are in the age and times of “here” and “now”; Individuals and organizations seem to be in a
Fundamentals of Marketing
Sports Marketing
Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of
Fundamentals of Marketing
MARKETING OF SERVICES
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service
Fundamentals of Marketing
EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and
Fundamentals of Marketing
Price and Pricing Decisions
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,
Fundamentals of Marketing
THE PRODUCT-DEVELOPMENT PROCESS
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential
Fundamentals of Marketing
PRODUCT DEVELOPMENT OBJECTIVES
It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development