The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises […]

A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment. Such forces are

Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on

Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy

Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and

Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple

INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and