In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,…
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential…
It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development…
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention,…
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all…
This article introduces you to fundamental product concepts, beginning with a broad definition of "product". After this, we will see…
This article examines three theories of business. There are a good number of theories in Business ethics, but here we…
National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is imperative…
This article deals with the strategic information system. In recent times, the principles of strategic management are being applied to…
The strategic manager has as its responsibility the formulation and Strategy Implementation. However, the success of the strategy depends, to a…
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