INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention,…
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all…
This article introduces you to fundamental product concepts, beginning with a broad definition of "product". After this, we will see…
This article examines three theories of business. There are a good number of theories in Business ethics, but here we…
National and Multinational Corporations are spread across the globe, but their operations vary from one another. Therefore it is imperative…
This article deals with the strategic information system. In recent times, the principles of strategic management are being applied to…
The strategic manager has as its responsibility the formulation and Strategy Implementation. However, the success of the strategy depends, to a…
This article addresses the relationship between an organisation's culture, leadership and rewards. The article highlights how an organisation's strategy supportive…
Management control ensures the human physical and technological resources are allocated and utilised to achieve the overall purpose of the…
This article is important in view of the various shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses…
INTRODUCTION This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set out.…
This article deals with strategy implementation and execution which means that translating a decision into action is essentially an administrative task.…
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