THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES

4 years ago

 The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when…

THE MARKETING FORCES

4 years ago

A company's marketing system often operates within the framework of marketing forces, which constitutes the system's environment. Such forces are…

ANALYSIS OF THE MARKETING ENVIRONMENT

4 years ago

 Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on…

MARKETING MANAGEMENT PHILOSOPHIES

4 years ago

 Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy…

MARKETING AND DEMAND MANAGEMENT

4 years ago

Introduction Marketing management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and maintain…

MARKETING FUNCTIONS

4 years ago

Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple…

THE BUILDING BLOCKS OF MARKETING

4 years ago

This post examines each of these building blocks of marketing in turn, elaborating their meanings, interconnections, and managerial implications.

INTRODUCTION TO MARKETING

4 years ago

INTRODUCTION The economic system of any given society is made up of three basic elements. These are production, marketing and…

The Nature of Behaviour in Organizations

4 years ago

 Where do you place yourself in the school setting, is your part in the organization a part of management? Why…

Introduction to Organization and Management in Education

4 years ago

 In this article, we will discuss the meaning of organization and management. We will also attempt to look at the…

Social Development and socialization

4 years ago

 Social development is the process through which children learn what behavior is acceptable and expected. A set of standards is…

Strategic Management Components

4 years ago

 INTRODUCTIONIn formulating strategies, there are basic components or elements that we usually consider. These include company mission, profile, goals, objectives,…

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