Author name: Angel Malama

The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a

Introduction We are in the age and times of “here” and “now”; Individuals and organizations seem to be in a

Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of

In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service

Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and

In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,

The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential

It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development

INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention,

Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all