INTRODUCTION Industrial Psychology as a sub-field of Psychology dated to the work of some notable writers such as Hugo Munsterberg,…
INTRODUCTIONThe staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other trained…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
IntroductionWe are in the age and times of "here" and "now"; Individuals and organizations seem to be in a hurry…
Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of the…
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and…
In this article, we shall be covering the role of price in the marketing mix, for instance, what price is,…
The specific process used in implementing product-development programmes varies among organisations. However, it is important that they employ logical, sequential…
It is very important to clearly state the objective of the product-development effort in order to provide direction for product-development…
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention,…
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all…
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